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Public relations is a powerful tool for small businesses with limited advertising budgets. The effort may lead to the publication of a front-page story on something your business is doing ... or it may be nothing more than an exercise in frustration. Green businesses have a terrific feel-good story, but that alone won't make your PR efforts successful. "Effectively Using Press Releases for your Green Business: Writing and Submitting Press Releases for Great PR" will help you craft a coherent message, give you a sample press release, and show you how, where, and to whom to submit it for maximum effect. See sample pages of this document here