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Market research is a crucial element for small business owners and managers. At any stage of business from concept to growth to maturity, a business will benefit from getting to know its customers' wants and needs, as well as their limitations and preferences. "Needs Assessment and Market Research: Understanding Your Customer and How Best To Serve Its Needs" is a step-by-step guide that will help you conduct market research effectively, without the need to hire expensive market research firms. See four sample pages of this document here.