Cradle to Cradle Author William McDonough Speaks About Your Green Future
Watch a twenty-minute video presentation by William
McDonough, architect, visionary, designer, and co-author of one of the
central books that sparked the modern green movement, Cradle
to Cradle.
The presentation, presented in part here, is not a recent one, but it is
probably more poignant and contemporary today than it was in 2005 when he delivered it. McDonough addresses our current economic, ecologic, and social situation in one of the most brilliant and succinct fashions that I have ever experienced. Architecture, design, ecology, energy, pollution, brilliance, idiocy, nature, our future, our shared vision - he covers it all.
The dynamic and funny presentation moves pretty fast, but if you listen carefully you will find
reason for both outrage and profound hope. You may also find more than
a little inspiration for your business or even an idea to transform an
industry.
The video below is courtesy of TED.com and is presented via Creative
Commons licensing. Please feel free to post your thoughts below.
