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Create the Life and the Lifestyle You Want Now
In this time of global economy and accelerated-pace commerce, there is but one product that is of appallingly short supply. People are willing to pay a premium for this product when they find it, specifically because it is so hard to come by. As a producer of the product, you are in an ideal situation. It is possible for one or two people to create the product in a short amount of time, it is difficult for competitors to legally duplicate, cheap to ship, can be manufactured for only a few dollars, and can be sold for many multiples of the cost to make each unit.
This ideal product is tightly focused, high quality, accurate and accessible information presented on video.
If you can provide useful, accurate, hard to find information in a form that is easily accessible and on the right topics, then you will be in ever-increasing demand. And your profits will soar!
Video is the perfect format to meet your needs...
DVDs can be quick to create, cheap to mail, durable, have a high level of perceived value, and inexpensive to manufacture. And the rewards can be big.
Just Look At The Profit Potential of the How-To and Special Interest Video Business...
Let's look at the economics of the business. A DVD with full color art on the face and a shrink-wrapped Amaray case with a full-color label can be manufactured for less than $2.00. It will cost you less than $3.00 for a padded shipping envelope and postage to any address in the United States. If you sell your video for $45.00 a copy, then you are making $40.00 per unit. If you sell just 350 units per year (that's less than one sale per day) you will see $14,000 in sales. Subtract the cost of advertising, credit card fees, and other incidentals and you can easily see a profit of $12,000 per year.
A $12,000 profit is not bad, but it's not retirement time. Things get interesting when you start adding titles to your business. That $12,000 is for just one title. If you have ten videos, each selling an average of about one unit per day, then you have $120,000 in profit per year.
If you make a number of videos for the same market, then economies of scale play in your favor for marketing costs and your profits increase even more. Then, some videos packaged into multi-disc sets for highly niche markets can sell for $100, $300, $500, or even more. Even better, some of your projects are apt to strike a cord and sell far greater quantities, creating even higher profits.
There is a great deal of money in producing videos that you own the rights to. Still, do not for one second believe that How-To and Special Interest DVD production is a get-rich-quick business. Researching, writing, shooting, and editing any good video is a lot of work and not all DVDs will sell well. On the upside, while video production is always hard work, it can also be a great deal of fun. As for the risk of creating an unsuccessful video, the chances of success can be greatly improved through careful planning, market research, product testing, and by learning from people who have already made the mistakes and have found what works...
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About Our Complimentary HowToVideoPRO Weekly eTips Newsletter:
- Learn to market your video products with minimal investment
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