Some people dread social interaction, and not just pure introverts. It can be hard to find the words to accurately describe your profession without sounding like you're a salesman. Here, we provide you the tools to build an effective elevator pitch that will set your mind at ease when talking to people about your company.

There are many uses for an elevator pitch for your small business, from interacting with customers at a Trade Show to business networking events to social engagements where that inevitable question comes up: "So what do you do?"

In addition to GreenBusinessOwner.com's e-Tool on Crafting an Effective Elevator Pitch, which is free for Premium and Mastermind level members to download, this video accompaniment gives you two techniques to help you craft an effective, clear elevator pitch for your business for two different situations:

• a short pitch for meeting people for the first time
• a longer, more detailed pitch (still under 30 seconds) you'd give to a potential investor or someone you want to recruit for your Board.

The videos cover the elements of a great elevator pitch, and gives good and bad examples from small, green companies.

Part 1