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GreenBusinessOwner's Publications
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Build a Green Small Business: Profitable Ways to Become an Ecopreneur by Scott Cooney, Principal of GreenBusinessOwner.com
Published by McGraw-Hill in 2008, Build a Green Small Business gives green business ideas to aspiring eco-entrepreneurs. The book covers business opportunities in industries such as ecotourism, local food, retail, the service industry, green building, wholesale manufacturing, and alternative fuels. Each opportunity is described as a business concept, with examples of how it can be effectively marketed and planned, and how it can be run as sustainably as possible. Request a free signed copy today--you pay only shipping and handling (we have 100% post-consumer recycled paperboard shipping boxes!).
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e-Tools & Downloads
Consultants cost money. Typically, experts in a field such as marketing or PR may charge $150 to $300 per hour for their time. To avoid this cost but still get the information and strategic help you need, you might consider downloading one of GBO's e-Tools. These thoroughly researched strategic documents give an entrepreneur a Do-It-Yourself manual to implement a strategic change for their business--all viewed through the lens of sustainability, and written in a way to effectively leverage your existing sustainability programs as a strategic advantage.
Topics include:
- Crafting an effective elevator pitch
- Marketing with sustainable promotional products
- Setting up an exit strategy that will ensure your values for your business outlive your tenure as chief
- How and why to assemble an advisory board that shares your values
- How to write an effective press release and find media outlets to send it to
- Finding capital for your green business
- And many more...
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