DOWNLOAD: Press Releases and PR for Your Small Green Business
Public relations is a powerful tool for small businesses with limited advertising budgets. The effort may lead to the publication of a front-page story on something your business is doing ... or it may be nothing more than an exercise in frustration. Green businesses have a terrific feel-good story, but that alone won't make your PR efforts successful. This document will help you conduct a PR campaign effectively, without the need to hire expensive public relations firms that will charge you hundreds of dollars per hour. Below is a sample (pages 2-4, including Table of Contents and Executive Summary, and the first page of the report itself) of the content of this 16-page document. This tool, like all GBO's e-Tools, is available for purchase and download in the GBO store. Price: $75.
Title page
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Contents
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Executive Summary
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Part 1
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