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Featured Articles
Here are some of our most read articles and features. And be sure to click the 'view more articles' link at the bottom of the page to read articles you may have missed.
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Accredited Green Business MBA Program Offered Online
Fully accredited and well respected Marylhurst College of Oregon offers a ground-breaking Sustainable Business MBA program through distance delivery. Concentrations include renewable energy, public policy, green development and natural and organic resources. This somewhat ground-breaking program may offer the opportunity for working adults to attain a valuable MBA from a fully accredited university . . . keep reading
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Green Business Practices - Maintain Consistency
As we create and market products and services to eco-conscious consumers, it is imperative that we keep in mind that our consumer, the deep green buyer, may be among the most fickle and at times unforgiving segments of the wider market. And for a truly green operation, that is not a bad thing in any way . . . keep reading
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How To Market A Green Business
Dave Arthur
Too many green business owners approach their customers with the assumption that people will buy their product or service just because doing so is the responsible thing to do. Good marketing efforts, whether for LOHAS consumers or not, must always start by putting the personal interests of the buyer first . . . keep reading
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How To Write a Business Plan - The Basics
Mia Moore, MBA
Businesses, particularly startups, need the direction of a workable business plan. This is wisdom shared and accepted throughout the business world. For many, the specifics of creating a workable plan for their new business idea can be daunting. In this article, business consultant Mia Moore, of Moore Consulting shares an approach to create a basic business plan / goal statement that is both practical and simple . . . keep reading
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Green Homes Sell For More, Sell Faster
Certified Green Homes are selling at a significant premium in the Pacific Northwest, despite poor housing markets. If you are a green builder, realtor, real estate investor, or contractor, you will want to read this report from Earth Advantage Institute . . . keep reading
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Get A Green Job
With all the talk of green jobs aplenty just around the corner, there are a lot of questions about exactly how to launch a green career, what skills will be needed, where the jobs will be, and how best to prepare for green careers. If you are looking for a new job in the green economy, here is a resource that puts some of the nation's top green career experts in your corner . . . keep reading
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Hey Green Business Owner, Your Boxes Are Talking About You!
Dennis Salazar
Like it or not, every ad, letter, email, brochure, card, invoice, or package you send out works to create an image of who you and your business are and what you are all about. This is especially true when it comes to products you ship to your customers. Do you like what your packages are saying about you and your company? Here, Dennis Salazar addresses an often overlooked issue in creating a green business image . . . keep reading
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Increase Your Opportunities With Solar Certification
As interest in small-scale renewable energy grows, so does the need for trained solar installation and system design professionals. Solar energy services is an opportunity ripe for the right entrepreneurs in some areas. If this is the green business opportunity for you, you'll need training. Boots On The Roof is a source of solar training and certifications . . . keep reading
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Easily Create Search Engine Optimized Websites For Your Business
If you are serious about developing a green business, you must have a website capable of providing information on your products as well as a method for your customers to make purchases. Creating good websites and optimizing those sites so that the search engines can find you has long been a big challenge. But it's not nearly as hard or as expensive as it used to be...Enter SiteSell / SBI . . . keep reading
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Accept Credit Card Payments The Easy Way
As a Green Business Retailer, you will need to accept credit card payments. Buyers have become accustomed to paying for almost everything with plastic and you won't want to turn anyone away. The process of setting up a Merchant Account is a great deal easier than it used to be, but the process is still fairly involved. There is an easy and quick way to get set up to accept online payments, though--and it is with a company widely known and trusted. . . . keep reading
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Avoid Greenwashing
With the big and growing demand for greener and more sustainable products and services, it can be tempting for companies to present themselves and their products as green. Unfortunately, many of these companies have little substance behind their claims. Greenwashing is not only misleading, it can also damage a company that resorts to the tactic . . . keep reading
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