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Green Business Basics
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Green business methods, ideas, standards, and practices.
Use the following articles and resources to help you build and grow your green small business.
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Accredited Green Business MBA Program Offered Online
Fully accredited and well respected Marylhurst College of Oregon offers a ground-breaking Sustainable Business MBA program through distance delivery. Concentrations include renewable energy, public policy, green development and natural and organic resources. This somewhat ground-breaking program may offer the opportunity for working adults to attain a valuable MBA from a fully accredited university . . . keep reading
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Green Business Practices - Maintain Consistency
As we create and market products and services to eco-conscious consumers, it is imperative that we keep in mind that our consumer, the deep green buyer, may be among the most fickle and at times unforgiving segments of the wider market. And for a truly green operation, that is not a bad thing in any way . . . keep reading
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How To Market A Green Business
Dave Arthur
Too many green business owners approach their customers with the assumption that people will buy their product or service just because doing so is the responsible thing to do. Good marketing efforts, whether for LOHAS consumers or not, must always start by putting the personal interests of the buyer first . . . keep reading
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How To Write a Business Plan - The Basics
Mia Moore, MBA
Businesses, particularly startups, need the direction of a workable business plan. This is wisdom shared and accepted throughout the business world. For many, the specifics of creating a workable plan for their new business idea can be daunting. In this article, business consultant Mia Moore, of Moore Consulting shares an approach to create a basic business plan / goal statement that is both practical and simple . . . keep reading
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Green Homes Sell For More, Sell Faster
Certified Green Homes are selling at a significant premium in the Pacific Northwest, despite poor housing markets. If you are a green builder, realtor, real estate investor, or contractor, you will want to read this report from Earth Advantage Institute . . . keep reading
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Hey Green Business Owner, Your Boxes Are Talking About You!
Dennis Salazar
Like it or not, every ad, letter, email, brochure, card, invoice, or package you send out works to create an image of who you and your business are and what you are all about. This is especially true when it comes to products you ship to your customers. Do you like what your packages are saying about you and your company? Here, Dennis Salazar addresses an often overlooked issue in creating a green business image . . . keep reading
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Interview With Scott Cooney, Author of "Build a Green Small Business"
Dave Arthur
I've had the pleasure of talking with writer and green business consultant Scott Cooney at length on several occasions lately. Scott holds an MBA and has extensive experience helping some of the biggest companies in the United States become more sustainable. Scott also wrote Build A Green Small Business, Profitable Ways to Become an Ecopreneur. Here Scott talks about his book and the direction of the green economy . . . keep reading
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Excellent Green Business Books
Dave Arthur
We have come to expect little from business books of late. Bookstore shelves are crowded with titles that are little more than lists of websites or rehashings of basic business topics. Thankfully when it comes to green business, the pool of marginal work has not gotten so deep and there are two recent releases that are definitely worth reading, Build a Green Small Business: Profitable Ways to Become an Ecopreneur by Scott Cooney, and 75 Green Businesses You Can Start To Make Money and Make a Difference by Glenn Croston . . . keep reading
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Using Life-Cycle Costing to Evaluate A Green Building Project and Building Materials
Life-Cycle Costing is an accounting and management process that has been used in business for some time to evaluate capital expenditures and projects. This tool can be useful in evaluating the true cost and payoff of a business decision over the life of a project. In this example of LCC use, we consider the Life-Cycle Cost of a green building project and various building materials . . . keep reading
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The Recession Doesn't Need to Stop Your Green Career Dreams!
Carol McClelland
Green Career Expert, Carol McClelland, PhD, examines the current state of the green jobs outlook in light of the failing economy. Despite the grim economics of most industries right now, the green economy still shows more than a few bright spots. This could be the perfect time to embark on or prepare for a new career or new small business in the green economy . . . keep reading
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Building A Cottage Business, A Case Study - L-Bags
Louana George
Do you want to launch a cottage business to create, produce, market, and sell your own products? If so, this story is for you. Louana George saw a need for reusable produce bags to go along with the increasingly vogue reusable grocery bags that the American public is adopting. Lightweight, strong, transparent, and attractive, Louana's L-Bags fill a niche and solves an environmental problem. Here is the story of her business . . . keep reading
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Easily Create Search Engine Optimized Websites For Your Business
If you are serious about developing a green business, you must have a website capable of providing information on your products as well as a method for your customers to make purchases. Creating good websites and optimizing those sites so that the search engines can find you has long been a big challenge. But it's not nearly as hard or as expensive as it used to be...Enter SiteSell / SBI . . . keep reading
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