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Green business methods, ideas, standards, and practices.
Become the "go-to" green person in your workplace! Learn the basic concepts of what the green economy is all about, and be able to answer any questions your customers, co-workers, investors, or other stakeholders may have. The following articles and resources should help you build and grow your green small business, engage co-workers, and facilitate green initiatives at your company.
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Finding Your Green Business's IDEAL Clients Through Networking
As a marketing tool, networking is a great outlet for making 'ideal' connections for small businesses. What's an ideal connection? Perhaps an analogy will help elucidate the term. You've probably heard the following saying:
Give a man a fish and you've fed him for a day.
Teach a man how to fish and you've fed him for a lifetime.For that man, his ideal connection would be a fishing instructor, the person that he can meet that will help keep him fed (in a business sense, feeding him new customers), rather than just providing one meal (i.e., becoming a client himself). So how do you find those 'ideal' customers? Networking in the green community is one great way, if done right. . . .
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Accredited Green Business MBA Program Offered Online
GreenBusinessOwner
Fully accredited and well-respected Marylhurst College of Oregon offers a ground-breaking Sustainable Business MBA program through distance delivery. This somewhat groundbreaking program may offer the opportunity for working adults to attain a valuable MBA from a fully accredited university. . . .
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Green Business Practices - Maintain Consistency
As we create and market products and services to eco-conscious consumers, it is imperative that we keep in mind that our consumer, the deep green buyer, may be among the most fickle and at times unforgiving segments of the wider market. And for a truly green operation, that is not a bad thing in any way . . .
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Green Homes Sell For More, Sell Faster
Certified Green Homes are selling at a significant premium in the Pacific Northwest, despite poor housing markets. If you are a green builder, realtor, real estate investor, or contractor, you will want to read this report from Earth Advantage Institute. . . .
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Interview With Scott Cooney, Author of Build a Green Small Business
Dave Arthur
I've had the pleasure of talking with writer and green business consultant Scott Cooney at length on several occasions lately. Scott holds an MBA and has extensive experience helping some of the biggest companies in the United States become more sustainable. Scott also wrote Build A Green Small Business, Profitable Ways to Become an Ecopreneur. Here Scott talks about his book and the direction of the green economy. . . .
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Excellent Green Business Books
Dave Arthur
We have come to expect little from business books of late. Bookstore shelves are crowded with titles that are little more than lists of websites or rehashings of basic business topics. Thankfully when it comes to green business, the pool of marginal work has not gotten so deep and there are two recent releases that are definitely worth reading, Build a Green Small Business: Profitable Ways to Become an Ecopreneur by Scott Cooney, and 75 Green Businesses You Can Start To Make Money and Make a Difference by Glenn Croston . . .
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Using Life-Cycle Costing to Evaluate A Green Building Project and Building Materials
Life-Cycle Costing is an accounting and management process that has been used in business for some time to evaluate capital expenditures and projects. This tool can be useful in evaluating the true cost and payoff of a business decision over the life of a project. In this example of LCC use, we consider the Life-Cycle Cost of a green building project and various building materials . . .
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The Recession Doesn't Need to Stop Your Green Career Dreams!
Carol McClelland
Green Career Expert, Carol McClelland, PhD, examines the current state of the green jobs outlook in light of the failing economy. Despite the grim economics of most industries right now, the green economy still shows more than a few bright spots. This could be the perfect time to embark on or prepare for a new career or new small business in the green economy . . .
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Building A Cottage Business, A Case Study - L-Bags
Louana George
Do you want to launch a cottage business to create, produce, market, and sell your own products? If so, this story is for you. Louana George saw a need for reusable produce bags to go along with the increasingly vogue reusable grocery bags that the American public is adopting. Lightweight, strong, transparent, and attractive, Louana's L-Bags fill a niche and solves an environmental problem. Here is the story of her business . . .
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