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Strategies for Small Businesses
As a framework for strategic decisions, sustainability is one of the most powerful tools available to a small business owner or manager. By looking at business decisions through the lens of sustainability, choices become clear, and the future looks brighter. Utilizing sustainability effectively in this way can be a challenge. This column is dedicated to showing you how you can use sustainability as a strategy to make solid choices for common business decisions.
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The Perks of Going Paperless: How To Save Money, Space, Time and Trees
by Jennifer Elks
Worldwide use of office paper has leveled off in the last decade; young people are used to reading documents on a screen and less inclined to print them out. Here's how you can take advantage of this trend and move towards a paperless office, increasing productivity and saving money, space, time, carbon emissions, trees . . .
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Green Business Practices - Maintain Consistency
As we create and market products and services to eco-conscious consumers, it is imperative that we keep in mind that our consumer, the deep green buyer, may be among the most fickle and at times unforgiving segments of the wider market. And for a truly green operation, that is not a bad thing in any way . . .
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How To Market A Green Business
Dave Arthur
Too many green business owners approach their customers with the assumption that people will buy their product or service just because doing so is the responsible thing to do. Good marketing efforts, whether for LOHAS consumers or not, must always start by putting the personal interests of the buyer first . . .
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